As businesses continue to implement measures so they can adjust to the new normal that the COVID-19 pandemic has initiated, logo design might be easy to overlook. But at a time when consumers and clients are seeking added trust, a company’s logo and branding could become even more vital to partnerships. Through its trend report, Logo Lounge explored those ties and the logo design trends that have taken off this year and could prove factors in 2021.
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In the world of logo design, one person’s masterpiece might be another individual’s first go at connecting with the masses, such is the diversity of thought that goes into providing goods and services. Like last year’s analysis, the latest examination from Logo Lounge checks out 15 trends, with subjectivity definitely leading us to choose four that we would like to see more of in the future. No matter one’s preference among the set, though, or admiration for logo designs that do not appear in the list, one matter is certain—nobody should give the branding process limited playing time in the overall plan to secure recognition as a must-have business associate.
The Logo Lounge assessment dropped two weeks ago tomorrow, providing insight into what people with business ideas might want to consider when plotting their identity and giving people who have established themselves a chance to see how they might benefit from either an entirely new logo or a modified one. Based on the analysis of Bill Gardner, we think the commerce world might thrive even more, at least visually, if it were to call on Sisters, Bevel Tips, Blackletter and Handout logo designs.
The COVID-19 pandemic has made “We’re all in this together” a common advertising push among companies, so the Sisters logos could be solid choices to reinforce, as Gardner says, that human beings have unyielding enthusiasm for unity and symmetry. Conveying the idea of “a strong partnership that is well suited and beneficial to both sides,” logo designs that rely on these trends could prove an even more harmonious component of transactions in the coming months, especially as the powers that be continue to navigate the uncertainty of the pandemic.
Gardner looks at Bevel Tips logos as something that adds “a wisp of nature and whimsy” to an institution’s persona, but we find them attractive for another reason—namely, their uplifting look and symbolic nod to positivity and growth. (We doubt that anyone could argue against our need for an increase in both.) As for Blackletter, which Gardner said will never lack in personality even though it’s “no friend of legibility,” those whose logo designs make use of it will show an appreciation for a time-tested font that could demonstrate “a client’s heritage and craftsmanship, and expresses both with inspired drama.” Again, in looking to be a standout, one could certainly draw attention through the look-at-me nature of Blackletter type.
Similar to Sisters logo designs, Handout designs abound in a promise of shared maturation. The ones that Gardner displays possess a sense of a precious object, which we could see symbolically as someone’s hopes and dreams, receiving protection from hands that further the idea that people would be doing themselves a favor by commencing or intensifying a bond with a company.
It will be interesting to track how many of these logo designs and others on Gardner’s list take off the rest of this year and into next, because logos will undoubtedly become greater extensions of mission statements and business models. In short, nobody has time or money to waste on those who do not have their best interests in mind, and companies are among the most celebrated and castigated entities when these matters take center stage.
